Consistent hand placement, consistent results

Look up and down the range at any tour event and you’ll see numerous different styles of golf swings. Yet no matter how they look, each player is an elite ball-striker. Why? They all deliver the clubface square at impact because they have tremendous face-angle awareness at address and throughout the swing.

To help all golfers achieve this clubface control, Golf Pride in 2017 created ALIGN, a revolutionary raised ridge on the back to the grip that fits into the hand’s natural contours, guiding fingers to find their ideal grip for more consistent hand placement and a more repeatable swing.

The raised ridge was so popular that Golf Pride is expanding upon this technology with the new ALIGN MAX, which pushes the raised ridge technology to the maximum amount allowed by The Rules of Golf to create a more pronounced ridge you can see and feel.

The new MAX technology was inspired by feedback and testing with real golfers, who enjoyed the benefits of the ALIGN tech so much that they wanted an even more noticeable ridge on the back of the grip. The result is ALIGN MAX, which has a 25 percent higher ridge than ALIGN to provide golfers with even more noticeable feedback.

Whether you have a strong, weak or neutral grip, ALIGN technology helps create consistent hand placement for more confidence on every swing. The raised ridge on the back of the grip fits into the contours of your fingers, allowing you to recreate the same feeling swing after swing. If your hands are in the wrong position, you’ll feel the difference immediately and be able to quickly correct it.

For golfers who struggle with hooks and slices, ALIGN technology helps golfers feel whether the face angle is open, closed or square throughout the swing, allowing them to better control the clubface to hit straighter shots. This promotes greater confidence in a repeatable swing.

ALIGN or ALIGN MAX, which is right for you? They offer similar benefits, and the choice comes down to personal preference. ALIGN is for golfers who like a subtle reminder of where their hands should be, while ALIGN MAX is for players who want even more face angle awareness.

With the golf season starting to ramp up, spring is the perfect time of the year to regrip your clubs. In fact, a recent Golf Pride study conducted at the company’s fitting studio found that golfers carried their 7-irons over two yards farther with new grips compared to worn grips, and golfers with new grips had a tighter dispersion of impact location on the face. New grips help you hit the ball longer and find the center of the clubface more often. Factor in the added benefits of clubface awareness and consistent hand placement with ALIGN and ALIGN MAX, and regripping your clubs is one of the easiest ways to lower your scores.

To make the decision to regrip your clubs even easier, ALIGN MAX offers improved installation consistency with the ridge easily felt and seen during installation—perfect both for golfers who prefer to regrip their own clubs at home and for professional installers to ensure the ridge is in the perfect spot for your swing.

Try ALIGN MAX today and feel the difference.